sokdesign
Hey there 👋 my name is Sophia and I’m a content designer based in CA
#designthinker #wordsmith #userfocused
prev. @ Instagram, now @ Intuit
studio
Intuit: Turbotax
Worked on the next generation of Turbotax products, primarily on the re-imagination of its Tax Hub.
Content designer
Instagram Subscriptions
Improved content around gifting subscriptions—to streamline its process, drive more engagement, and better establish its voice.
Content designer
Paven
Established content strategy, design, and development of voice & tone for Paven, a financial wellness app for Meta employees.
Content designer
Wistly
Re-approached content to better reflect brand voice and serve user needs for Wistly—a package delivery platform.
UX writer/designer
UX design projects
T1 Pal
Worked with T1 Pal, a diabetes dashboard platform, to identify key issues, establish social features and identify next steps.
UX/UI designer
Petfinder
As a user of Petfinder and an advocate of shelter pets, I hopped on to redesign the app to help increase adoption rates.
UX case study
Classmate
Having struggled with networking in college, I designed an app that would help connect students on one platform.
UX personal project